Tourism brings people from different places to a common ground where they can experience the place of visit and interact with the locals. Architecture can reinforce the generation of such common grounds and orchestrate the interaction between visitors and hosts.
The conventional touristic entertainment character and the lack of local interaction alienate the notion of the common ground in most touristic destinations. Resorts, theme-parks, international hotel chains, global market icons and city guides turned tourism into a travelling ‘Monopoly' with global rules that are everywhere applicable.Common ground is at stake!
Since the foundation of the Republic of Cyprus, tourism has been one of the main pursuits in the governments and authorities' agenda as a factor for the country's economic growth. During the last decades both the public and the private sector in Cyprus have been closely committed to the development of leisure infrastructure for accelerating the greatest national economic generator: the touristic industry. These economic driven processes generated a gradual transformation of large urban and rural areas of Cyprus according to the demands of tourism. However, the lack of common ground between tourism and local urbanism in these areas as well as the decrease of rates related to tourism as a result of the global financial crisis raise a series of questions associated with sustainability and regeneration of Tourism in Cyprus. Can a city reuse vacant touristic infrastructures that remain unused for long periods of time or can tourists occupy them around the year? Instead of segregating built environment into urban and touristic areas (tourban) can local urbanism blend into tourbanism and vice-versa in favour of the generation of common grounds that both society and economy can benefit from? Can tourism become a factor for regenerating public space? Can rural areas become more actively associated with urban areas through the development of larger touristic networks?
REVISIT as an approach of Customizing Tourism aims to rethink the common ground between Visitors and Locals. At the same time it creates a think tank between the Architectural common ground of activity for articulating a general frame for discussion and revisits the use of Tourism for improving our built environment that offers an alternative mode of traveling and dwelling.
Visitors of the National Pavilion of Cyprus will have the opportunity to enter the country's stereotypical touristic scenery in order to witness alternative touristic experiences.